Branded Value started in 2011, with the same initiative as we have today: branded goods for less. As a company dealing with clearance stock, we realised we could offer the best brands at great prices online. We are online only and believe that there is still a growing market online, as quick access and technology lead the way forward.
Selling on eBay has worked for us, as our target audience are those who want great products at good value, and this is the place people look for that.
When it came to naming the company, combining brands with great value is what we did, and it made sense to incorporate this into the company name, so that people knew straight away what we are about.
Some companies came across their names in a much different way. Click HERE to check out how some big companies got their names.
We have had a few logos over the years until we settled on this one. It is important to get it right so you can begin working on your brand, but can also be difficult deciding.
This one shows what we do by using a price tag, crossed over with the word ‘value’. It also has interchangeable colours in case we want to re-colour it for a special occasion and can still be recognised when in black and white if printed.
We have been able to work with this and it has helped our decision making when it comes to branding and designing promotional material.
The slogan came about much later, when using our second logo. We were trying to think about what best epitomises our business, and when it comes down to the basics, this is where we stand out. We actually have the best prices available for big brands.
From what I have learned, I have come up with a shortlist of things that need to be considered when choosing your company name and logo. There may be more detailed explanations online, but if you would like a simple list, this is it:
- It should hold some value in what you actually do. Many company’s are named after a person, but ultimately, you will remember a name if it does what it says. If we were called Tina’s Online Shop, it is less clear what the company might be about and the message we are trying to deliver.
- You should check that it has not already been taken, or anything close to it. You can check this on Companies House, and also check out the domain name you would like on plenty of domain hosting websites. There is no point designing the logo and plastering the name around to find you cannot actually use it.
- The logo should be well designed, able to be re-sized, and the colour should not be of great importance. Unless your company is about colour! It should be able to be printed in black and white and still be recognisable and clear.
- It needs to be timeless. If you want to branch out into other fields eventually, you probably shouldn’t have a picture logo representing only one thing. Stay away from gimmicks. There is more on logo design HERE.
What company names have you wondered about? Have you ever helped to choose one? What makes you remember a company name?